This is Well-Versed…An online source for Fitness, Beauty, Wellness news, focused on informing and inspiring fellow industry entrepreneurs and enthusiasts!

The definition of being well-versed is to be highly experienced, practiced, or skilled; very knowledgeable; learned.

To become well-versed means to take action to do more, learn more, and be better… in every aspect of life, business and everything in between! Fitness, beauty and wellness industry entrepreneurs need this- and to acknowledge our commonalities and collaborative capabilities- more than our differences!

Enjoy weekly updates of top news and happenings in the industry, and gain the knowledge to help your business grow. Let’s get well-versed, together!

xoxo KK, Founder & Internationally Renowned Industry Business Expert

Disclaimer: We share news!

We’re huge proponents of boutique business, obviously! This wellness inspired, media aggregation site was created to share unfiltered industry trends and insights, along with information to help you balance the usual entreprenuer’s needs of harmonizing your desires to grow the business and improve your self care!

  • Mirror Entrepreneur Sold Her Fitness Startup to Lululemon. Letting Go Meant Sticking Around.

    Ms. Putnam created the Mirror, an at-home fitness product that streams workout classes to a reflective glass propped against the wall. As the pandemic increased the demand for such gadgets, Ms. Putnam adjusted by deciding to sell Mirror to Lululemon Athletica Inc. for $500 million. What are some ways you’ve been innovative?

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  • Toronto Gym Owner Calls Out Unclear Rules for Outdoor Fitness During Lockdown

    The rules and regulations for Ontario business owners have changed and shifted countless times since the pandemic first arrived, and many have complained of inconsistent and unclear messaging from the province since the very beginning. How would you go about these unclear rules?

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  • The Hottest Trend In The Fitness Industry That May Save Your Fitness Business After Covid

    Given that many people will continue to work out remotely and others might be fearful of returning, clubs should expect a slow recovery, and might be well advised to design a solid comeback strategy. You can do this by designing implementing and communicating safety policies to members. How will you save your business?

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  • CEW’s Indie Brand Winners Discuss ‘Cultivating Digital Communities’

    Gathering information was key to the start of both Glossier and Huda Beauty, all the while, keeping the consumer’s interest at the heart of the conversation. Experience with the brand and the gauge of sales are strong indicators of successful marketing strategies. How will you utilize these tips for your own brand’s strategies?

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  • Reaching the Gen-Z Beauty Consumer

    Deep Dive: Reaching the Gen-Z beauty consumer More than any other age cohort, Gen Z is the consumer group that’s top of mind for marketers looking ahead to 2021. It’s because Gen Z is the most informed, product-savvy and forthright generation on record. How will your brand target the Gen-Z audience?

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  • These Native American Beauty Brands Are About To Be Everywhere

    Following cosmetics’ seismic boom leading up to 2020, this year has proven to be all about getting to know online brands. Native American beauty brands lead by Indigenous founders and entrepreneurs are leading the way when it comes to connecting with communities. Will you be on the lookout?

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  • Business Strategies for Mental Wellness in Difficult Times

    Owning your own business can be challenging even in the best conditions, not to mention during a global pandemic. Techniques for self-care should be included as part of every entrepreneur’s business resources. Will you incorporate mental wellness in your business strategy?

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