The definition of being well-versed is to be highly experienced, practiced, or skilled; very knowledgeable; learned.
To become well-versed means to take action to do more, learn more, and be better… in every aspect of life, business and everything in between! Fitness, beauty and wellness industry entrepreneurs need this- and to acknowledge our commonalities and collaborative capabilities- more than our differences!
Enjoy weekly updates of top news and happenings in the industry, and gain the knowledge to help your business grow. Let’s get well-versed, together!
xoxo KK, Founder & Internationally Renowned Industry Business Expert
We’re huge proponents of boutique business, obviously! This wellness inspired, media aggregation site was created to share unfiltered industry trends and insights, along with information to help you balance the usual entreprenuer’s needs of harmonizing your desires to grow the business and improve your self care!
This year, BarBelles Boutique is letting customers shop small on Cyber Monday. The idea was another new way the owner is trying to stay in business. Will you follow their lead and cash in this holiday season?
Ms. Putnam created the Mirror, an at-home fitness product that streams workout classes to a reflective glass propped against the wall. As the pandemic increased the demand for such gadgets, Ms. Putnam adjusted by deciding to sell Mirror to Lululemon Athletica Inc. for $500 million. What are some ways you’ve been innovative?
The rules and regulations for Ontario business owners have changed and shifted countless times since the pandemic first arrived, and many have complained of inconsistent and unclear messaging from the province since the very beginning. How would you go about these unclear rules?
Given that many people will continue to work out remotely and others might be fearful of returning, clubs should expect a slow recovery, and might be well advised to design a solid comeback strategy. You can do this by designing implementing and communicating safety policies to members. How will you save your business?
Gathering information was key to the start of both Glossier and Huda Beauty, all the while, keeping the consumer’s interest at the heart of the conversation. Experience with the brand and the gauge of sales are strong indicators of successful marketing strategies. How will you utilize these tips for your own brand’s strategies?
Deep Dive: Reaching the Gen-Z beauty consumer More than any other age cohort, Gen Z is the consumer group that’s top of mind for marketers looking ahead to 2021. It’s because Gen Z is the most informed, product-savvy and forthright generation on record. How will your brand target the Gen-Z audience?
Following cosmetics’ seismic boom leading up to 2020, this year has proven to be all about getting to know online brands. Native American beauty brands lead by Indigenous founders and entrepreneurs are leading the way when it comes to connecting with communities. Will you be on the lookout?
Owning your own business can be challenging even in the best conditions, not to mention during a global pandemic. Techniques for self-care should be included as part of every entrepreneur’s business resources. Will you incorporate mental wellness in your business strategy?
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