Reaching the Gen-Z Beauty Consumer

Gen-Z they know what they want, they have standards, and they’re shopping for brands who demonstrate and live out values that align with their own. 

More than any other age cohort, Gen Z is the consumer group that’s top of mind for marketers looking ahead to 2021. It’s because Gen Z is the most informed, product-savvy and forthright generation on record. How will your brand target the Gen-Z audience?

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