Revlon Gets Serious About TikTok

As more and more beauty brands clamor for TikTok buzz, Revlon is tweaking its strategy for Gen Z.

On October 16, Revlon launched its first brand awareness-focused TikTok challenge, called #DoItBold, with influencers including like Loren Gray, Abby Roberts and Micah Couwenhoven. Would you consider advertising on TikTok?

What do you think?

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