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How K-Beauty Brands Kaja and I Dew Care Became TikTok Favorites

This year has proved to be great for beauty brands on TikTok, with many like NYX and E.l.f Cosmetics breaking TikTok records through paid campaigns.

A lot of beauty brands try to show the quality of the product, but Kaja and I Dew Care are showing the shapes, the packaging and the colors, which go with theTikTok beauty aesthetic. Will your brand follow their lead and advertise on TikTok?

What do you think?

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