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AI, APIs, Chatbots and Nudges—Building A Financial Wellness Platform

The financial services industry is in the midst of a rapidly developing alliance between behavioral science and next generational digital technology.

The quest for customer engagement that motivates clients towards positive actions and outcomes is important for the financial services industry. The reality is that it will take a concerted effort between an understanding of human behavioral biases and barriers with a creative application of technology. Will you take these into consideration?

What do you think?

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