Indie Beauty Brands are Going After Markets Where ‘Clean’ isn’t the Norm

The next wave of clean beauty brands wants a first-mover advantage where “clean” is still underdeveloped.


Beauty brands are shifting their focus to clean beauty. Now an array of indie founders are setting their sights on places from Idaho to Singapore, where clean education and products have not reached critical mass. How important is clean beauty for you? And would your consumers be receptive to this change?

What do you think?

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