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How the indie beauty business has survived this pandemic

Two happy young females laughing together sharing leisure time

The ongoing COVID-19 pandemic has created seismic change in the consumer and beauty landscape, given its health, social, and economic implications. Many personal care majors have weathered the storm well, leveraging global networks and strengths in everyday products like soaps and shower gels, whilst others specialized in make-up and perfumes have struggles somewhat more.

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