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Digital + in-studio classes still reign!

Cheers had the bar, Friends, the coffee shop, and Seinfeld put diners squarely on the map. None of these ’90s shows have been rebooted, but if they had been at some point in the last decade, it’s likely their crews would’ve been popping in and out of a spin shop or yoga studio (or at least hitting the smoothie bar) instead of their OG signature haunts. In the last 10 years, boutique fitness studios have become the place to work out and hangout, and as early-morning wake-up calls to sweat have become integral to spiritual, mental, and physical health, there has been a boutique fitness boom.

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