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Social trends drive the mens market

Men are saying goodbye to AXE and Old Spice and hello to organic simple products.

The men’s beauty market has had 8% growth in 2018. No more chemically infused products. Men are seeing the way the women in their lives use all natural organic products and they want to join the band wagon. Men are saying goodbye to AXE and Old Spice and hello to organic, simple products- finally! Are you positioned to conquer the ‘mens market’ with your business?”

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