The journey of every consumer is far from what it was even a few years ago. Instead of stumbling upon a restaurant after a 16 hour stroll, searching with no luck, finding a store using word of mouth, and missing out on the best events– times have changed. According to Google, in 2015 there were 34 times as many searches for ‘near me’ destinations as there were in 2011. The ‘I Want to Go Moments’ are instances in which the consumer is searching for locations right near to them. This small hack of knowledge could net HUGE results for you!